Overview

MooGoo's Milk Shampoo is one of their most popular products and was originally made for a family member with an itchy scalp. Combining 5 natural cleansers that foam up well, although the foaming action isn't quite as intense as it would be if a synthetic detergent like SLS or SLES was used. MooGoo was happy to make the small trade-off to use ingredients that are healthier for us and the envrionemnt. Ever think about what happens to your wash products after they go down the drain? Silicones and synthetic ingredients don't break down into their natural components easily in the water system.

Benefits

• Gentle and effective coconut and glucose based cleansers for natural, healthy, clean hair.
•  Healthy hair and scalp, free from drying and irritating detergents and sulphates (SLS & SLES).
• Milk Protein protects hair fibres and revitalises its natural protective layer for more resilient hair.
• Vibrant and easy-to-manage hair, free from silicone-based ingredients that build up and cause limpness.
• Maintains a healthy microflora on the scalp to reduce itchiness and flakes, for a healthy head.

Ingredients

Aqua (H₂O’s Fancy Name), Cocamidopropyl Betaine (Coconut-Derived Cleanser), Decyl Glucoside (Glucose-Derived Cleanser), Lauryl Glucoside (Glucose-Derived Cleanser), Glycol Distearate (Emollient), Sodium Cocoyl Sarcosinate (Coconut-Derived Cleanser), Coco Glucoside (Glucose-Derived Cleanser), Glyceryl Oleate (Natural Ester), Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Allantoin, Hydrolyzed Milk Protein (For Hair Repair).

Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

Does your shampoo strip colour?

When formulating our shampoo, we learned a lot in the process. “colour-lock Shampoo” is basically shampoo that is SLS-free and is not alkaline. Alkaline hair products open up the hair cuticle and leach colour out as well as make the hair feel squeaky (aka “clean”). Our Milk Shampoo is already SLS-free and a pH that is slightly acidic for the reasons mentioned above, so it’s “colour lock shampoo” by nature, although we don’t think it’s an accurate description. “Damaged hair” shampoos are also usually just lower in sulphates so we’ve got that covered already.

Will you ever bring out a shampoo bar?

As much as we love less plastic packaging, unfortunately, we aren’t able to make these and keep in line with our ingredient philosophy. Also, natural shampoo bars naturally are alkaline and alkaline hair products open up the hair cuticle and make the hair feel squeaky (aka “clean”) which we think isn’t great for the hair long-term.

I have dry / oily hair. Do you have a shampoo for that?

A shampoo intended for oily hair has a higher concentration of cleansers than a dry hair shampoo because more cleaning is required. But you can achieve much the same result by just varying the amount of shampoo you use.

Is this product made of milk?

We aren’t called MooGoo because our products are based on milk. Fresh milk in a shampoo would go off and be smelly. Yuck! We do use Milk Protein in our hair care products, and it’s sourced ethically and sustainably from happy and healthy cows raised on a beautiful farm in New Zealand.

What does "Dermatologically Tested" mean? 

You may have seen the term “Dermatologically Tested” on lots of products before, but did you know there’s not an actual definition or regulation for this term? Because that didn’t sit right with us, and because our aim is to make products for people with really sensitive skin, we decided to send a bunch of them off to be tested in an independent lab on 54 people who reported having sensitive skin. The results were given on a scale of 0 to 5 with 0 being no irritation or redness and 5 being a reaction. We’re happy to report that other than one person who had a reaction to the adhesive on the patch and another who found the patches painful to remove, all subjects reported 0 for redness and irritation for all the products we sent for testing. 

'Fragrance' is listed as one of the ingredients in this product. What does this mean?

When we first started making products, we used a blend of essentials oils to give them a lovely fragrance. But many people have severe reactions and allergies to them, even in small amounts. As a result, and because we make products for people with sensitive skin, we took them out of most products.  Instead, we helped to develop a special kind of fragrant oil, whereby each component in it is less than the EU allergy threshold. This is how we can have a pleasant-smelling product without the reactions. The scents we use are proprietary blends from the company we get them from, and we’ve had no reactions since we made the switch. Also, of course, it is free from phthalates, which is the main concern in fragrances.