Overview 

MooGoo aims to make products as gentle as possible, especially for the sensitive types. After a few years of research, MooGoo came across plant-based Retinol alternative, Bakuchiol, which comes with impressive antioxidant and anti-inflammatory properties. Studies have shown that Bakuchiol has the efficacy as Retinol without irritation, plus stimulates collagen production and diminishes signs of fine lines and wrinkles. As an added bonus, Bakuchiol can be used on pregnant and breast-feeding women. 

Benefits 

• Bakuchiol is a natural alternative for Retinol as Retinol can irritate the skin
• Found to have the same efficacy as Retinol without irritation
• Studies found it particularly effective on photodamaged skin
• A plant-based and derived from the Babchi Herb.
• Stimulates collagen production and diminishes signs of fine lines and wrinkles
• Serum base is moisturising Jojoba Oil, Natural Vitamin E and Shea Butter
• This silky-smooth serum is suitable for all skin types, including sensitive skin
• Free of Phenxyethanol, Parabens and anything else we don’t want on our own skin.

Ingredients

Water (Aqua), Glyceryl Oleate Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic Capric Triglycerides (Silky Natural Ester), Bakuchiol, Butyrospermum Parkii (Shea) Butter, Tocopherol (Natural Vitamin E), Cetearyl Alcohol (Plant-Based Emulsifying Wax), Phospholipids, Glycine Soja (Soybean) Oil, Glycolipids, Glycine Soja (Soybean) Sterols, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Sodium Citrate, Potassium Sorbate, Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Citric Acid (to balance pH).

Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

Do serums go underneath or on top of moisturiser?

Serums go directly onto the clean skin, under your moisturiser. Apply directly to the skin after cleansing and allow it to soak in for a few minutes before following with your favourite moistures. We have a few.

How often do the serums need to be applied?

For best results, use your serum every night before bed before you apply your moisturiser.

Is this a face serum or an eye serum?

We like to keep things simple even if marketing can sometimes tell us otherwise and get us to believe we need a different product for every part of the body and even different parts of the face. All of our serums are made for your skin so rub it on whenever you like on your face and around the eye area. Feel free to use it on your body as well, we don’t discriminate.

Are serums safe to use around the eye area?

Our serums are safe to use around the eye area, however, we don’t think it will not feel great on the eyeball, so avoid contact with eyes. If product gets into your eye, simply rinse out with water. If using an oil, they do heat up to body temperature and can spread out across the skin. We recommend applying the serum to the orbital bone around the eye, not directly on the eyelids.

'Fragrance' is listed as one of the ingredients in this product. What does this mean?

When we first started making products, we used a blend of essentials oils to give them a lovely fragrance. But many people have severe reactions and allergies to them, even in small amounts. As a result, and because we make products for people with sensitive skin, we took them out of most products.  Instead, we helped to develop a special kind of fragrant oil, whereby each component in it is less than the EU allergy threshold. This is how we can have a pleasant-smelling product without the reactions. The scents we use are proprietary blends from the company we get them from, and we’ve had no reactions since we made the switch. Also, of course, it is free from phthalates, which is the main concern in fragrances.

Where does the Bakuchiol you use come from?

Our Bakuchiol is naturally extracted from the Psoralea Corylifolia plant. We highly value the ethical sourcing of our ingredients and understand that there is some concern around this plant potentially being an endangered species. We source this particular ingredient from India where Psoralea Corylifolia is overly abundant. According to the CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora), Psoralea Corylifolia is not on the list of endangered species. We don’t just ensure this ingredient is ethically sourced, we have also taken the time to ensure it is extracted in an ethical manner.

It's recommended not to use Retinol while pregnant or breast-feeding. What about Bakuchiol?

Most online sources say that Bakuchiol is safe to use during pregnancy and while breast-feeding. However, there are no specific studies on this as presumably, it’s ethically difficult to do, just as most natural ingredients don’t have particular studies on pregnant women. In the cases where there isn’t any specific cause for concern, we advise people that it’s best to do whatever they feel most comfortable with.